{"id":5975,"date":"2025-09-24T16:25:27","date_gmt":"2025-09-24T14:25:27","guid":{"rendered":"https:\/\/booksfactory.pl\/blog?p=5975"},"modified":"2025-09-24T16:51:27","modified_gmt":"2025-09-24T14:51:27","slug":"loncle-sam-sempare-de-tiktok-les-regles-du-jeu-changent","status":"publish","type":"post","link":"https:\/\/booksfactory.pl\/blog\/loncle-sam-sempare-de-tiktok-les-regles-du-jeu-changent\/?lang=fr","title":{"rendered":"L&#8217;Oncle Sam s&#8217;empare de TikTok ? Les r\u00e8gles du jeu changent"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-1024x768.jpg\" alt=\"L'oncle Sam sur TikTok\" class=\"wp-image-5965\" srcset=\"https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-1024x768.jpg 1024w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-300x225.jpg 300w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-768x576.jpg 768w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Nouveau rebondissement dans la saga TikTok aux \u00c9tats-Unis. Le d\u00e9cret du pr\u00e9sident Trump suspend la loi d&#8217;interdiction, donnant le temps de finaliser l&#8217;acquisition de l&#8217;application par des entreprises am\u00e9ricaines, avec Oracle en t\u00eate.  <\/p>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>L&#8217;avenir am\u00e9ricain de TikTok \u2013 une mise \u00e0 jour de la situation<\/strong><\/h2>\n\n<p>Il y a quelque temps, sur notre blog, nous avons analys\u00e9 le sc\u00e9nario d&#8217;une <a href=\"https:\/\/booksfactory.pl\/blog?p=4516&#038;lang=fr\" data-type=\"link\" data-id=\"https:\/\/booksfactory.pl\/blog\/?p=3735\" target=\"_blank\" rel=\"noreferrer noopener\">acquisition de TikTok par Amazon<\/a>. Cependant, la situation a \u00e9volu\u00e9 dans une autre direction. Le pr\u00e9sident am\u00e9ricain Donald Trump a sign\u00e9 un d\u00e9cret qui prolonge une nouvelle fois la suspension de la loi interdisant les activit\u00e9s de l&#8217;application sous contr\u00f4le chinois. La nouvelle \u00e9ch\u00e9ance est fix\u00e9e au 16 d\u00e9cembre.   <br\/><br\/>Cette d\u00e9cision vise \u00e0 donner le temps de peaufiner les d\u00e9tails d&#8217;un accord dans le cadre duquel des entreprises am\u00e9ricaines prendraient le contr\u00f4le de TikTok.<\/p>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Oracle \u00e0 la t\u00eate du consortium. Et Amazon ? <\/strong><\/h2>\n\n<p>Selon le Wall Street Journal, le g\u00e9ant de la technologie Oracle sera \u00e0 la t\u00eate du consortium qui doit acqu\u00e9rir 80 % des parts de l&#8217;application. Parmi les investisseurs, on cite \u00e9galement les fonds Silver Lake et Andreessen Horowitz. <br\/><br\/>Il est important de noter que le nom <strong>d&#8217;Amazon n&#8217;appara\u00eet<\/strong> pas dans les informations actuelles. Pour l&#8217;instant, il semble que le g\u00e9ant de l&#8217;e-commerce ne fera pas partie de la nouvelle structure de propri\u00e9t\u00e9. <br\/><br\/>La nouvelle soci\u00e9t\u00e9 am\u00e9ricaine devrait fonctionner sur la base de principes cl\u00e9s :<\/p>\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><strong>Conseil d&#8217;administration :<\/strong> serait principalement compos\u00e9 d&#8217;Am\u00e9ricains, et le gouvernement am\u00e9ricain aurait le droit de nommer un membre.<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><strong>Algorithme :<\/strong> l&#8217;application fonctionnerait sur une r\u00e9plique de l&#8217;algorithme chinois, sous licence de l&#8217;actuel propri\u00e9taire, la soci\u00e9t\u00e9 ByteDance.<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><strong>Donn\u00e9es :<\/strong> Oracle serait responsable du stockage des donn\u00e9es des utilisateurs am\u00e9ricains, en utilisant ses centres de donn\u00e9es au Texas.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Qu&#8217;est-ce que ce changement signifie pour BookTok et le march\u00e9 du livre ?<\/strong><\/h2>\n\n<p>L&#8217;acquisition de TikTok par un consortium men\u00e9 par Oracle est un sc\u00e9nario compl\u00e8tement diff\u00e9rent de celui o\u00f9 Amazon jouait le r\u00f4le principal. Oracle est une entreprise technologique sp\u00e9cialis\u00e9e dans les logiciels et les donn\u00e9es, et non dans la vente au d\u00e9tail et la cr\u00e9ation de contenu. Cela am\u00e8ne \u00e0 plusieurs conclusions cl\u00e9s pour les auteurs et les \u00e9diteurs.  <br\/><br\/>L&#8217;absence de lien direct avec la plus grande librairie du monde pourrait signifier que BookTok conservera une plus grande neutralit\u00e9. Le risque que l&#8217;algorithme favorise les livres vendus par un distributeur sp\u00e9cifique diminue consid\u00e9rablement. La communaut\u00e9 des lecteurs pourra toujours cr\u00e9er des tendances de mani\u00e8re plus organique.  <br\/><br\/>Cependant, cela ne signifie pas que les tentatives de mon\u00e9tisation dispara\u00eetront. Les nouveaux propri\u00e9taires chercheront certainement des moyens d&#8217;augmenter la rentabilit\u00e9 de la plateforme. Pour les cr\u00e9ateurs et les maisons d&#8217;\u00e9dition, cela pourrait se traduire par le d\u00e9veloppement de nouveaux outils publicitaires ou de formats promotionnels.  <br\/><br\/>Pour l&#8217;instant, cependant, il semble que le c\u0153ur de BookTok \u2013 les recommandations authentiques des lecteurs \u2013 soit plus en s\u00e9curit\u00e9 sous l&#8217;aile d&#8217;Oracle que sous celle d&#8217;Amazon. La situation reste dynamique, et les mois \u00e0 venir montreront dans quelle direction ira la plateforme de promotion de livres la plus puissante au monde. <\/p>\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Sources :<\/p>\n\n<ol style=\"list-style-type:video\" class=\"wp-block-list wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><a href=\"https:\/\/www.pap.pl\/aktualnosci\/przedstawiciel-bialego-domu-amerykanskie-konsorcjum-bedzie-kontrolowac-tiktoka\" target=\"_blank\" rel=\"noreferrer noopener\">PAP<\/a><\/li>\n<\/ol>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouveau rebondissement dans la saga TikTok aux \u00c9tats-Unis. Le d\u00e9cret du pr\u00e9sident Trump suspend la loi d&#8217;interdiction, donnant le temps de finaliser l&#8217;acquisition de l&#8217;application par des entreprises am\u00e9ricaines, avec Oracle en t\u00eate.  <\/p>\n","protected":false},"author":2,"featured_media":5967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[88],"tags":[],"class_list":["post-5975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur"],"rttpg_featured_image_url":{"full":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false],"landscape":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false],"portraits":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false],"thumbnail":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-150x150.jpg",150,150,true],"medium":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-300x225.jpg",300,225,true],"large":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false],"2048x2048":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false]},"rttpg_author":{"display_name":"Gabriel Augustyn","author_link":"https:\/\/booksfactory.pl\/blog\/author\/gaugustyn\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/booksfactory.pl\/blog\/categorie\/actualites-du-secteur\/?lang=fr\" rel=\"category tag\">Actualit\u00e9s du secteur<\/a>","rttpg_excerpt":"Nouveau rebondissement dans la saga TikTok aux \u00c9tats-Unis. Le d\u00e9cret du pr\u00e9sident Trump suspend la loi d'interdiction, donnant le temps de finaliser l'acquisition de l'application par des entreprises am\u00e9ricaines, avec Oracle en t\u00eate.","_links":{"self":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/comments?post=5975"}],"version-history":[{"count":1,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5975\/revisions"}],"predecessor-version":[{"id":5976,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5975\/revisions\/5976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/media\/5967"}],"wp:attachment":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/media?parent=5975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/categories?post=5975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/tags?post=5975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}