{"id":5964,"date":"2025-09-24T16:25:27","date_gmt":"2025-09-24T14:25:27","guid":{"rendered":"https:\/\/booksfactory.pl\/blog?p=5964"},"modified":"2025-09-24T16:26:59","modified_gmt":"2025-09-24T14:26:59","slug":"wujek-sam-przejmuje-tiktoka-nowe-zmienia-zasady-gry","status":"publish","type":"post","link":"https:\/\/booksfactory.pl\/blog\/wujek-sam-przejmuje-tiktoka-nowe-zmienia-zasady-gry\/","title":{"rendered":"Wujek Sam przejmuje TikToka? Nowe zasady gry"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-1024x768.jpg\" alt=\"Wujek Sam na TikToku\" class=\"wp-image-5965\" srcset=\"https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-1024x768.jpg 1024w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-300x225.jpg 300w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-768x576.jpg 768w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nowy zwrot wok\u00f3\u0142 sagi dooko\u0142a TikToka w USA. Dekret prezydenta Trumpa wstrzymuje ustaw\u0119 o zakazie, daj\u0105c czas na finalizacj\u0119 przej\u0119cia aplikacji przez ameryka\u0144skie firmy, z Oracle na czele. Co to oznacza?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Ameryka\u0144ska przysz\u0142o\u015b\u0107 TikToka \u2013 aktualizacja sytuacji<\/strong><\/h2>\n\n\n\n<p>Jaki\u015b czas temu na naszym blogu analizowali\u015bmy scenariusz, w kt\u00f3rym <a href=\"https:\/\/booksfactory.pl\/blog\/?p=3735\" data-type=\"link\" data-id=\"https:\/\/booksfactory.pl\/blog\/?p=3735\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon przejmuje TikToka<\/a>. Sytuacja rozwin\u0119\u0142a si\u0119 jednak w innym kierunku. Prezydent USA Donald Trump podpisa\u0142 rozporz\u0105dzenie, kt\u00f3re po raz kolejny przed\u0142u\u017ca zawieszenie ustawy zakazuj\u0105cej dzia\u0142alno\u015bci aplikacji pod chi\u0144sk\u0105 kontrol\u0105. Nowy termin up\u0142ywa 16 grudnia.<br><br>Ta decyzja ma da\u0107 czas na dopracowanie szczeg\u00f3\u0142\u00f3w porozumienia, w ramach kt\u00f3rego ameryka\u0144skie firmy maj\u0105 przej\u0105\u0107 kontrol\u0119 nad TikTokiem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Oracle na czele konsorcjum. A co z Amazonem?<\/strong><\/h2>\n\n\n\n<p>Wed\u0142ug doniesie\u0144 dziennika Wall Street Journal, na czele konsorcjum, kt\u00f3re ma przej\u0105\u0107 80% udzia\u0142\u00f3w w aplikacji, stanie technologiczny gigant Oracle. W\u015br\u00f3d inwestor\u00f3w wymienia si\u0119 tak\u017ce fundusze Silver Lake i Andreessen Horowitz.<br><br>Co istotne, w obecnych doniesieniach <strong>nie pojawia si\u0119 nazwa Amazon<\/strong>. Na t\u0119 chwil\u0119 wygl\u0105da na to, \u017ce gigant e-commerce nie b\u0119dzie cz\u0119\u015bci\u0105 nowego uk\u0142adu w\u0142a\u015bcicielskiego.<br><br>Nowa, ameryka\u0144ska sp\u00f3\u0142ka ma dzia\u0142a\u0107 w oparciu o kluczowe zasady:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><strong>Zarz\u0105d:<\/strong> sk\u0142ada\u0142by si\u0119 g\u0142\u00f3wnie z Amerykan\u00f3w, a jednego cz\u0142onka mia\u0142by prawo wyznaczy\u0107 rz\u0105d USA.<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><strong>Algorytm:<\/strong> aplikacja dzia\u0142a\u0142aby na replice chi\u0144skiego algorytmu, na licencji od obecnego w\u0142a\u015bciciela, firmy ByteDance.<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><strong>Dane:<\/strong> za przechowywanie danych ameryka\u0144skich u\u017cytkownik\u00f3w odpowiada\u0142by Oracle, wykorzystuj\u0105c swoje centra danych w Teksasie.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Co ta zmiana oznacza dla BookToka i rynku ksi\u0105\u017cki?<\/strong><\/h2>\n\n\n\n<p>Przej\u0119cie TikToka przez konsorcjum z Oracle na czele to zupe\u0142nie inny scenariusz ni\u017c ten, w kt\u00f3rym g\u0142\u00f3wn\u0105 rol\u0119 odgrywa\u0142 Amazon. Oracle to firma technologiczna, specjalizuj\u0105ca si\u0119 w oprogramowaniu i danych, a nie w sprzeda\u017cy detalicznej i tworzeniu tre\u015bci. To rodzi kilka kluczowych wniosk\u00f3w dla autor\u00f3w i wydawc\u00f3w.<br><br>Brak bezpo\u015bredniego powi\u0105zania z najwi\u0119ksz\u0105 ksi\u0119garni\u0105 \u015bwiata mo\u017ce oznacza\u0107, \u017ce BookTok zachowa wi\u0119ksz\u0105 neutralno\u015b\u0107. Ryzyko, \u017ce algorytm b\u0119dzie faworyzowa\u0142 ksi\u0105\u017cki sprzedawane przez jednego, konkretnego dystrybutora, znacz\u0105co maleje. Spo\u0142eczno\u015b\u0107 czytelnicza wci\u0105\u017c b\u0119dzie mog\u0142a kreowa\u0107 trendy w bardziej organiczny spos\u00f3b.<br><br>Nie oznacza to jednak, \u017ce znikn\u0105 pr\u00f3by monetyzacji. Nowi w\u0142a\u015bciciele z pewno\u015bci\u0105 b\u0119d\u0105 szuka\u0107 sposob\u00f3w na zwi\u0119kszenie rentowno\u015bci platformy. Dla tw\u00f3rc\u00f3w i wydawnictw mo\u017ce to oznacza\u0107 rozw\u00f3j nowych narz\u0119dzi reklamowych czy format\u00f3w promocyjnych.<br><br>Na razie jednak wydaje si\u0119, \u017ce serce BookToka \u2013 autentyczne rekomendacje czytelnik\u00f3w \u2013 jest bezpieczniejsze pod skrzyd\u0142ami Oracle ni\u017c Amazona. Sytuacja pozostaje dynamiczna, a najbli\u017csze miesi\u0105ce poka\u017c\u0105, w jakim kierunku pod\u0105\u017cy najpot\u0119\u017cniejsza platforma promuj\u0105ca ksi\u0105\u017cki na \u015bwiecie.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\u017br\u00f3d\u0142a:<\/p>\n\n\n\n<ol style=\"list-style-type:video\" class=\"wp-block-list wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><a href=\"https:\/\/www.pap.pl\/aktualnosci\/przedstawiciel-bialego-domu-amerykanskie-konsorcjum-bedzie-kontrolowac-tiktoka\" target=\"_blank\" rel=\"noreferrer noopener\">PAP<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowy zwrot wok\u00f3\u0142 sagi dooko\u0142a TikToka w USA. Dekret prezydenta Trumpa wstrzymuje ustaw\u0119 o zakazie, daj\u0105c czas na finalizacj\u0119 przej\u0119cia aplikacji przez ameryka\u0144skie firmy, z Oracle na czele. Co to oznacza?<\/p>\n","protected":false},"author":2,"featured_media":5965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-5964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsy-branzowe"],"rttpg_featured_image_url":{"full":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false],"landscape":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false],"portraits":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false],"thumbnail":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-150x150.jpg",150,150,true],"medium":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-300x225.jpg",300,225,true],"large":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false],"2048x2048":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/09\/46_TikToka_1200x900_01.jpg",1200,900,false]},"rttpg_author":{"display_name":"Gabriel Augustyn","author_link":"https:\/\/booksfactory.pl\/blog\/author\/gaugustyn\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/booksfactory.pl\/blog\/kategoria\/newsy-branzowe\/\" rel=\"category tag\">Newsy bran\u017cowe<\/a>","rttpg_excerpt":"Nowy zwrot wok\u00f3\u0142 sagi dooko\u0142a TikToka w USA. Dekret prezydenta Trumpa wstrzymuje ustaw\u0119 o zakazie, daj\u0105c czas na finalizacj\u0119 przej\u0119cia aplikacji przez ameryka\u0144skie firmy, z Oracle na czele. Co to oznacza?","_links":{"self":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/comments?post=5964"}],"version-history":[{"count":3,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5964\/revisions"}],"predecessor-version":[{"id":5971,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5964\/revisions\/5971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/media\/5965"}],"wp:attachment":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/media?parent=5964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/categories?post=5964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/tags?post=5964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}