{"id":5695,"date":"2025-07-18T10:36:49","date_gmt":"2025-07-18T08:36:49","guid":{"rendered":"https:\/\/booksfactory.pl\/blog?p=5695"},"modified":"2025-07-18T10:36:50","modified_gmt":"2025-07-18T08:36:50","slug":"prh-kupuje-wonderbly-rozwoj-personalizacji-czy-monopolu","status":"publish","type":"post","link":"https:\/\/booksfactory.pl\/blog\/prh-kupuje-wonderbly-rozwoj-personalizacji-czy-monopolu\/","title":{"rendered":"PRH kupuje Wonderbly \u2013 rozw\u00f3j personalizacji czy monopolu?"},"content":{"rendered":"\n
\"Wygenerowany<\/figure>\n\n\n\n
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PRH kupuje Wonderbly: nowy rozdzia\u0142 dla personalizacji<\/h2>\n\n\n\n

Na pocz\u0105tku czerwca Penguin Random House og\u0142osi\u0142 zakup brytyjskiego wydawcy Wonderbly, jednego z najszybciej rosn\u0105cych niezale\u017cnych graczy w Wielkiej Brytanii. Wonderbly, znane z personalizowanych ksi\u0105\u017cek dla dzieci i doros\u0142ych, dzia\u0142a od 2013 roku (pocz\u0105tkowo jako Lost My Name<\/em>, p\u00f3\u017aniej rebrandowane w 2017). Do dzi\u015b sprzeda\u0142o ponad 11 milion\u00f3w egzemplarzy w ponad 140 krajach.

To pierwsze przej\u0119cie PRH w 2025 roku. Warunki finansowe transakcji nie zosta\u0142y ujawnione.<\/p>\n\n\n\n

Wonderbly: technologia i personalizacja w jednym<\/h2>\n\n\n\n

Wonderbly to pionier w bran\u017cy personalizowanych ksi\u0105\u017cek, kt\u00f3ry \u0142\u0105czy storytelling, w\u0142asne technologie, kreatywny marketing i model druku na \u017c\u0105danie (print-on-demand). W ofercie wydawcy znajduje si\u0119 ju\u017c ponad 150 tytu\u0142\u00f3w, kt\u00f3re mo\u017cna dostosowa\u0107 do odbiorcy \u2013 zmieniaj\u0105c imiona bohater\u00f3w, cechy wygl\u0105du, a nawet tworz\u0105c fabu\u0142\u0119 wok\u00f3\u0142 konkretnej osoby.

Od pocz\u0105tku firma stawia\u0142a na model bezpo\u015bredni do konsumenta (direct-to-consumer), co pozwoli\u0142o jej zbudowa\u0107 globaln\u0105 baz\u0119 klient\u00f3w i testowa\u0107 nowatorskie podej\u015bcia do promocji ksi\u0105\u017cek.<\/p>\n\n\n\n

Co dalej z Wonderbly?<\/h2>\n\n\n\n

Wed\u0142ug zapowiedzi, Wonderbly zachowa pe\u0142n\u0105 niezale\u017cno\u015b\u0107 operacyjn\u0105, zesp\u00f3\u0142 zarz\u0105dzaj\u0105cy i siedzib\u0119 w Londynie. CEO Wonderbly, Asi Sharabi, pozostaje na stanowisku. Wsp\u00f3\u0142praca z grup\u0105 DK (nale\u017c\u0105c\u0105 do PRH) ma przyspieszy\u0107 rozw\u00f3j wydawcy, otworzy\u0107 drzwi do nowych rynk\u00f3w i umo\u017cliwi\u0107 eksperymenty z kolejnymi gatunkami ksi\u0105\u017cek oraz formatami wydawniczymi.

CEO PRH, Nihar Malaviya, podkre\u015bli\u0142:<\/p>\n\n\n\n

\n

Jeste\u015bmy zachwyceni, \u017ce mo\u017cemy powita\u0107 Wonderbly w rodzinie Penguin Random House. Asi i jego zesp\u00f3\u0142 zbudowali wyj\u0105tkow\u0105 firm\u0119 na styku narracji, technologii i sztuki dawania.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Bran\u017ca ro\u015bnie \u2013 ale nie bez obaw<\/h2>\n\n\n\n

Przej\u0119cie Wonderbly przez PRH wpisuje si\u0119 w szerszy trend personalizacji i bezpo\u015brednich modeli sprzeda\u017cy w wydawnictwach. Wed\u0142ug danych The Bookseller, segment ksi\u0105\u017cek personalizowanych w Wielkiej Brytanii ro\u015bnie w tempie ok. 12% rocznie \u2013 szybciej ni\u017c tradycyjny rynek ksi\u0105\u017cki drukowanej. Konsument\u00f3w coraz bardziej przyci\u0105ga mo\u017cliwo\u015b\u0107 \u201edopasowania\u201d tre\u015bci do odbiorcy, zw\u0142aszcza w literaturze dzieci\u0119cej i upominkowej.

Nie brakuje jednak krytycznych g\u0142os\u00f3w. Jak zauwa\u017ca m.in. Publishers Weekly, koncentracja rynku wydawniczego w r\u0119kach najwi\u0119kszych graczy od lat budzi kontrowersje. Po odrzuceniu przez s\u0105d przej\u0119cia Simon & Schuster w 2022 roku w\u0142a\u015bnie ze wzgl\u0119du na ryzyko monopolizacji, kolejne zakupy PRH mog\u0105 zn\u00f3w wzbudza\u0107 czujno\u015b\u0107 regulator\u00f3w i \u015brodowiska bran\u017cowego. Financial Times podkre\u015bla, \u017ce dalsza konsolidacja mo\u017ce utrudni\u0107 rozw\u00f3j ma\u0142ym wydawcom, ograniczaj\u0105c r\u00f3\u017cnorodno\u015b\u0107 ofert dla czytelnik\u00f3w.<\/p>\n\n\n\n

Szansa czy zagro\u017cenie?<\/h2>\n\n\n\n

Z jednej strony Wonderbly zyskuje dost\u0119p do globalnej infrastruktury, zasob\u00f3w i know-how PRH, co mo\u017ce prze\u0142o\u017cy\u0107 si\u0119 na szybszy rozw\u00f3j i dotarcie do nowych odbiorc\u00f3w. Z drugiej \u2013 anglosaski rynek ksi\u0105\u017cki staje si\u0119 coraz bardziej scentralizowany, co budzi pytania o przysz\u0142o\u015b\u0107 konkurencji i r\u00f3\u017cnorodno\u015bci.

Najbli\u017csze miesi\u0105ce poka\u017c\u0105, czy ten maria\u017c stanie si\u0119 wzorem do na\u015bladowania dla innych wydawc\u00f3w, czy raczej kolejnym punktem zapalnym w dyskusji o monopolizacji bran\u017cy. \u015aled\u017a nasz blog, aby by\u0107 na bie\u017c\u0105co z premierami ksi\u0105\u017ckowymi i ciekawostkami ze \u015bwiata literatury.<\/p>\n\n\n\n

\u017br\u00f3d\u0142a:<\/p>\n\n\n\n

    \n
  1. Publishers Weekly<\/a><\/li>\n\n\n\n
  2. The Bookseller<\/a><\/li>\n<\/ol>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Penguin Random House przej\u0105\u0142 Wonderbly, lidera ksi\u0105\u017cek personalizowanych. To wa\u017cny krok dla spopularyzowania tej mo\u017cliwo\u015bci, ale jednocze\u015bnie wywo\u0142uje szereg obaw o monopolizacj\u0119 rynku.<\/p>\n","protected":false},"author":2,"featured_media":5696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-5695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsy-branzowe"],"rttpg_featured_image_url":{"full":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/07\/42_Penguin_Wonderbly1200x900_03_2.jpg",1200,900,false],"landscape":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/07\/42_Penguin_Wonderbly1200x900_03_2.jpg",1200,900,false],"portraits":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/07\/42_Penguin_Wonderbly1200x900_03_2.jpg",1200,900,false],"thumbnail":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/07\/42_Penguin_Wonderbly1200x900_03_2-150x150.jpg",150,150,true],"medium":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/07\/42_Penguin_Wonderbly1200x900_03_2-300x225.jpg",300,225,true],"large":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/07\/42_Penguin_Wonderbly1200x900_03_2-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/07\/42_Penguin_Wonderbly1200x900_03_2.jpg",1200,900,false],"2048x2048":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/07\/42_Penguin_Wonderbly1200x900_03_2.jpg",1200,900,false]},"rttpg_author":{"display_name":"Gabriel Augustyn","author_link":"https:\/\/booksfactory.pl\/blog\/author\/gaugustyn\/"},"rttpg_comment":0,"rttpg_category":"Newsy bran\u017cowe<\/a>","rttpg_excerpt":"Penguin Random House przej\u0105\u0142 Wonderbly, lidera ksi\u0105\u017cek personalizowanych. To wa\u017cny krok dla spopularyzowania tej mo\u017cliwo\u015bci, ale jednocze\u015bnie wywo\u0142uje szereg obaw o monopolizacj\u0119 rynku.","_links":{"self":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/comments?post=5695"}],"version-history":[{"count":1,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5695\/revisions"}],"predecessor-version":[{"id":5700,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/5695\/revisions\/5700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/media\/5696"}],"wp:attachment":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/media?parent=5695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/categories?post=5695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/tags?post=5695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}