{"id":3735,"date":"2025-04-07T12:32:21","date_gmt":"2025-04-07T10:32:21","guid":{"rendered":"https:\/\/booksfactory.pl\/blog?p=3735"},"modified":"2025-04-07T12:36:51","modified_gmt":"2025-04-07T10:36:51","slug":"amazon-chce-przejac-tiktoka-co-to-oznacza-dla-rynku-ksiazki","status":"publish","type":"post","link":"https:\/\/booksfactory.pl\/blog\/amazon-chce-przejac-tiktoka-co-to-oznacza-dla-rynku-ksiazki\/","title":{"rendered":"Amazon chce przej\u0105\u0107 TikToka. Co to oznacza dla rynku ksi\u0105\u017cki?"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3736\" src=\"https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-1024x768.jpg\" alt=\"Amazon chce kupi\u0107 TikToka\" class=\"wp-image-3736\" srcset=\"https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-1024x768.jpg 1024w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-300x225.jpg 300w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-768x576.jpg 768w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-1536x1152.jpg 1536w, https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u200bW minionym tygodniu Amazon oficjalnie do\u0142\u0105czy\u0142 do grona firm zainteresowanych przej\u0119ciem TikToka. Wed\u0142ug doniesie\u0144 m.in. New York Timesa i Bloomberga, przes\u0142a\u0142 w tej sprawie list intencyjny do wiceprezydenta USA J.D. Vance\u2019a i sekretarza handlu Howarda Lutnicka.<br><br>Oferta pojawi\u0142a si\u0119 tu\u017c przed 5 kwietnia, czyli dat\u0105 wyznaczon\u0105 przez administracj\u0119 Donalda Trumpa, do kt\u00f3rego TikTok mia\u0142 przej\u015b\u0107 w r\u0119ce ameryka\u0144skiego podmiotu. W przeciwnym razie czeka\u0142 go zakaz dzia\u0142alno\u015bci w USA.<br><br>Jednak\u017ce, 4 kwietnia prezydent Trump og\u0142osi\u0142, \u017ce termin po raz kolejny przed\u0142u\u017cono \u2013 tym razem o 75 dni, daj\u0105c wi\u0119cej czasu na finalizacj\u0119 potencjalnej transakcji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\">Kto jeszcze chce TikToka?<\/h2>\n\n\n\n<p>TikTokiem interesuj\u0105 si\u0119 tak\u017ce inne firmy i fundusze inwestycyjne:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\">Oracle \u2013 firma technologiczna wcze\u015bniej wsp\u00f3\u0142pracuj\u0105ca z TikTokiem przy obs\u0142udze danych ameryka\u0144skich u\u017cytkownik\u00f3w.<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\">AppLovin \u2013 sp\u00f3\u0142ka zajmuj\u0105ca si\u0119 technologi\u0105 reklamow\u0105.<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\">Fundusze inwestycyjne \u2013 w tym m.in. Blackstone i Andreessen Horowitz, a tak\u017ce miliarder Frank McCourt.<\/li>\n<\/ul>\n\n\n\n<p>Administracja USA bierze pod uwag\u0119 r\u00f3\u017cne scenariusze \u2013 w tym leasing algorytmu TikToka czy dopuszczenie mniejszo\u015bciowych inwestor\u00f3w. Problemem pozostaje fakt, \u017ce kluczowy algorytm rekomendacji jest obj\u0119ty przez Chiny zakazem eksportu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\">Co na to Bia\u0142y Dom?<\/h2>\n\n\n\n<p>Bia\u0142y Dom nie potwierdzi\u0142 jeszcze, kt\u00f3re oferty traktuje priorytetowo, ale wiadomo, \u017ce decyzje podejmowane s\u0105 na najwy\u017cszym szczeblu.<br><br>W gr\u0119 wchodzi nie tylko kontrola nad danymi u\u017cytkownik\u00f3w, ale te\u017c ryzyko wp\u0142ywu na opini\u0119 publiczn\u0105 za pomoc\u0105 algorytmu \u2013 to g\u0142\u00f3wny pow\u00f3d, dla kt\u00f3rego Kongres uchwali\u0142 ustaw\u0119 zakazuj\u0105c\u0105 dzia\u0142alno\u015bci TikToka w USA pod chi\u0144sk\u0105 kontrol\u0105. Niemniej Donald Trump deklaruje:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Nie chcemy, aby TikTok znikn\u0105\u0142. Oczekujemy wsp\u00f3\u0142pracy z TikTokiem i Chinami w celu finalizacji umowy.<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\">A co z BookTokiem?<\/h2>\n\n\n\n<p>Cho\u0107 sprawa dotyczy przede wszystkim polityki i technologii, ewentualne przej\u0119cie TikToka przez Amazon mo\u017ce wywrze\u0107 ogromny wp\u0142yw na rynek ksi\u0105\u017cki. TikTok, a zw\u0142aszcza jego ksi\u0105\u017ckowa cz\u0119\u015b\u0107 \u2013 BookTok \u2013 to obecnie jedno z najwa\u017cniejszych \u017ar\u00f3de\u0142 rekomendacji czytelniczych na \u015bwiecie. Wiele tytu\u0142\u00f3w zyskuje bestsellerowy status wy\u0142\u0105cznie dzi\u0119ki popularno\u015bci w tej spo\u0142eczno\u015bci.<br><br>Amazon m\u00f3g\u0142by w takiej sytuacji wykorzysta\u0107 BookToka w nowy spos\u00f3b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\">zmonetyzowa\u0107 tre\u015bci BookToka w jeszcze wi\u0119kszym stopniu ni\u017c dot\u0105d,<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\">promowa\u0107 tytu\u0142y dost\u0119pne na swojej platformie kosztem konkurencji,<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\">wprowadza\u0107 dynamiczne zmiany w systemie rekomendacji TikToka w oparciu o swoje dane sprzeda\u017cowe,<\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\">wywiera\u0107 wp\u0142yw na trendy czytelnicze \u2013 nie tylko jako dystrybutor, ale i jako w\u0142a\u015bciciel medium promuj\u0105cego ksi\u0105\u017cki.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\">Co dalej z TikTokiem?<\/h2>\n\n\n\n<p>Na razie nie wiadomo, czy Amazon rzeczywi\u015bcie stanie si\u0119 w\u0142a\u015bcicielem TikToka. Decyzje zapadn\u0105 w najbli\u017cszych dniach, a ich konsekwencje mog\u0105 wykracza\u0107 daleko poza granice technologicznego \u015bwiata \u2013 si\u0119gaj\u0105c tak\u017ce bran\u017cy ksi\u0105\u017ckowej, kt\u00f3ra od lat coraz silniej powi\u0105zana jest z mediami spo\u0142eczno\u015bciowymi.\u200b<br><br>Je\u015bli Amazon po\u0142\u0105czy swoj\u0105 pot\u0119g\u0119 sprzeda\u017cow\u0105 z kontrol\u0105 nad jedn\u0105 z najskuteczniejszych platform promocji ksi\u0105\u017cek, mo\u017ce trwale zmieni\u0107 uk\u0142ad si\u0142 w bran\u017cy wydawniczej \u2013 zar\u00f3wno w USA, jak i globalnie<\/p>\n\n\n\n<p>\u017br\u00f3d\u0142a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><a href=\"http:\/\/www.rehttps:\/\/www.reuters.com\/markets\/deals\/trump-tiktok-sale-deadline-looms-us-looks-deal-2025-04-04\/\" data-type=\"link\" data-id=\"www.rehttps:\/\/www.reuters.com\/markets\/deals\/trump-tiktok-sale-deadline-looms-us-looks-deal-2025-04-04\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reuters.com<\/a><\/li>\n\n\n\n<li style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><a href=\"https:\/\/www.cbsnews.com\/news\/amazon-bid-tiktok-bytedance-deadline\/\" data-type=\"link\" data-id=\"https:\/\/www.cbsnews.com\/news\/amazon-bid-tiktok-bytedance-deadline\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cbsnews.com<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon chce kupi\u0107 TikToka. To mo\u017ce zmieni\u0107 nie tylko Big Tech, ale i BookToka \u2013 a z nim ca\u0142y zachodni rynek ksi\u0105\u017cki, jej marketingu i sprzeda\u017cy online. Przed nami kolejne 75 dni czekania na decyzj\u0119 USA.<\/p>\n","protected":false},"author":2,"featured_media":3736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsy-branzowe"],"rttpg_featured_image_url":{"full":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-scaled.jpg",2560,1920,false],"landscape":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-scaled.jpg",2560,1920,false],"portraits":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-scaled.jpg",2560,1920,false],"thumbnail":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-150x150.jpg",150,150,true],"medium":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-300x225.jpg",300,225,true],"large":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/booksfactory.pl\/blog\/wp-content\/uploads\/2025\/04\/24_Amazon_TikTok_1200x900-01-2048x1536.jpg",2048,1536,true]},"rttpg_author":{"display_name":"Gabriel Augustyn","author_link":"https:\/\/booksfactory.pl\/blog\/author\/gaugustyn\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/booksfactory.pl\/blog\/kategoria\/newsy-branzowe\/\" rel=\"category tag\">Newsy bran\u017cowe<\/a>","rttpg_excerpt":"Amazon chce kupi\u0107 TikToka. To mo\u017ce zmieni\u0107 nie tylko Big Tech, ale i BookToka \u2013 a z nim ca\u0142y zachodni rynek ksi\u0105\u017cki, jej marketingu i sprzeda\u017cy online. Przed nami kolejne 75 dni czekania na decyzj\u0119 USA.","_links":{"self":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/3735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/comments?post=3735"}],"version-history":[{"count":6,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/3735\/revisions"}],"predecessor-version":[{"id":3745,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/posts\/3735\/revisions\/3745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/media\/3736"}],"wp:attachment":[{"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/media?parent=3735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/categories?post=3735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booksfactory.pl\/blog\/wp-json\/wp\/v2\/tags?post=3735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}